Box 25
Contains 385 Results:
Northwestern University, Northwestern University School of Business, "Union Carbide Consumer Products Company" Case Report, 1960
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
John A. Howard, Professor, Columbia University in the City of New York, Graduate School of Business, Letter to Professor Benjamin B. Graves, University of Virginia, with an attachment: Benjamin B. Graves, Book Review of "Marketing Management: Analysis and Planning (Revised Edition). By John A. Howard", 1964-09-28
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
Correspondence between Benjamin B. Graves & Sidney Hollander, Jr., Book Review Editor, Journal of Marketing Research (JMR) with attachments: Drafts of Graves' Review on John A. Howard's Book; "Instructions for Submitting Book Reviews to JMR; Articles; & John L. Ecob, Sales Department, Richard D. Irwin, Inc., Letter to Ben Graves, 1963 - 1964-06-15
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
Correspondence between Benjamin B. Graves & W.F. (Bill) O'Dell, Chairman of the Board, Market Facts, Inc., Chicago 6, Illinois, with several attachments, 1962-02-03 - 1964-08-12
The list of attachments include: "The Case of the Drug Pharmaceutical Company"; John R. Johnson, Advertising Manager, Drug Pharmaceutical Company, Memo entitled, "Advertising Survey on Vitamins," sent to Arthur McCabe, Marketing Research Manager; and Correspondence between Arthur McCabe and Richard Avery, President, ABC Research, Inc.
Dr. Charles K. Ramond, Media/scope, "Behind The Seven Veils: A Subversive Explanation of the New Vocabulary of Marketing Research" Article, 1962-07
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
Dennis M. Crites, Professor of Marketing, The University of Oklahoma, "Some Observations on Marketing and Marketing Research in Western Europe" Research Paper "prepared for presentation at the Marketing Section sessions of the Southern Economic Association", 1962-11-10
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
Arthur C. Nielsen, Jr., President, A.C. Nielsen Company, "a researcher replies...An Address to the Station Representatives Association, Chicago Chapter" Booklet, 1963-05-10
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
A.C. Nielsen Company, "Thanks for coming..." Newspaper Ad, 1963-04-26 - 1963-05-10
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
Arthur C. Nielsen, Jr., President, A.C. Nielsen Company, Chicago, Illinois, "Application of Store Audit Research in International Markets; An address to the Forty-Third National Conference of the American Marketing Association", 1960-06-17
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
Starch Advertisement Readership Service, Saturday Evening Post, "Current Issue Report; 46 Ads" Charts, 1960-10-08
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.