Box 6
Contains 209 Results:
Advertising and Sales Promotion Conference, Donald C. Power, President, General Telephone Corporation, New York, New York, "Advertising in the Public Utility Field" Speech
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
American Marketing Association, The Charles Coolidge Parlin Memorial Lecture, Peter F. Drucker, "Marketing and Economic Development" Booklet, 1957-06-06
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, John E. Jacobi and S. George Walters, "Dress-Buying Behavior of Consumers" Article, 1958-10
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, Bertrand Klass, "The Ghost of Subliminal Advertising" Article, 1958-10
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, Earl W. Kintner, "Volume 25, No. 5; How Much Control Can Business Endure?" Article, 1961-07
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, John C. Maloney, "Volume 25, No. 5; Portfolio Tests--Are They Here to Stay?" Article, 1961-07
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, Marshall I. Goldman, "Volume 25, No. 5; The Marketing Structure in the Soviet Union" Article, 1961-07
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, Andrew E. Kimball, "Volume 25, No. 6; Increasing the Rate of Return in Mail Surveys" Article, 1961-10
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, William A. Mindak, "Volume 25, No. 4; Fitting the Semantic Differential to the Marketing Problem" Article, 1961-04
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, Robert C. Brooks, Jr., "Volume 25, No. 5; Price Cutting and Monopoly Power" Article, 1961-07
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.