The Journal of Marketing, The Forum, Robert Ferber, Editor, University of Illinois, "Volume 25, No. 5" Articles, 1961-07

Item — Box: 6, Folder: 24

Staff Only

Scope and Contents

From the Collection:

This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.

Dates

Creation: 1961-07

Creator

From the Collection: Graves, Ben (Person)

Conditions Governing Access

This collection is open for research in the Archives & Special Collections reading room. Handling guidelines and use restrictions will be communicated and enforced by archives staff members.

Extent

From the Collection: 26 Linear feet

Language of Materials

From the Collection: English

Additional Description

Abstract

The articles include: Bertrand Klass, "A Credo to Replace Dichter's "Tenets'" Purnell H. Benson and Francis J. Pilgrim, "Testing Less Desirable Product Possibilities" Irving Crespi, "Use of a Scaling Technique in Surveys" Neil H. Borden, "Testimonial to Ralph Starr Butler"